D E S I G N T H I N K I N G
EMPATHY
DEFINE
IDEATE
PROTOTYPE
TEST
EMPATHY
EMPATHY
MAPPING
EMPATHY
MAPPING
PERSONA
STAKEHOLDER
MAPPING
STAKEHOLDER
MAPPING
USER JOURNEY
MAPPING
USER JOURNEY
MAPPING
USER
SHADOWING
USER
SHADOWING
PERSONA
What is
Persona?
What is
SM?
What is
UJM?
What is
USH?
What is
EM?
Why Persona?
Why SM?
Why UJM?
Why USH?
Why EM?
Persona Example!
SM Example!
UJM Example!
USH Example!
EM Example!
What are the steps?
What are the steps?
What are the steps?
What are the steps?
What are the steps?
Persona Example!
SM Example!
UJM Example!
EM Example!
DESIGN THINKING
Create a Persona!
Create a SM!
Create a UJM!
More about USH!
Create an EM!
D
esign
T
hinking
P
ortfolio
I
nteractive
What is Persona?
What is SM?
What is UJM?
What is EM?
What is USH?
Why Persona?
Why SM?
Why UJM?
Why EM?
Why USH?
What are the steps?
What are the steps?
What are the steps?
What are the steps?
What are the steps?
Create a Persona!
Create a SM!
Create an UJM!
More about USH!
Create an EM!
USER PROFILE
KEEP MOTIVATED
User Profile
Keep Motivated
DT Process